How Facebook Can Grow Your Social Pro?le, Newsletter Sign Up List and Grow Revenue Challenge How can you use Social Media to grow your business socially, increase your contact list, and bring in more sales while targeting the demographics that best de?ne your customer base? Solution Facebook o?ers advertising that can target speci?c demographics by age, gender, education, relationship status, geography, and interest groups. These Ads can be directed to speci?c pages of your Facebook Pro?le. The FB landing page can then be directed to your website. In this Case Study, we ran a FB Ad for a free product once the person “liked” our FB page. After liking the page, they were directed to the client website to add the product to their cart where Newsletter sign up was automatically included unless

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