How To Increase Sales Using Facebook Advertising The Situation: In July 2016 a manufacturing company of lighting and decor came to Boomtown seeking to redesign their entire website in hopes to diversify sales. At this point the majority of the sales were solely from vendors. The website had low, ?atlining sales from after the redesign. The was no website SEO optimization on page or o? page. In May 2017, the retail company initially commissioned Boomtown to post organic posts for their Facebook feeds, to create brand awareness and cause tra?c to the website. There was no tra?c going to the website from organic posts, and as a result they were ?atlining sales. The company’s Facebook page had less than 500 followers with less than a 40 viewer reach. Boomtown suggested to increase sales

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