When this SaaS firm restarted their paid search efforts after four years, we gave their account the perfect structure
When this SaaS firm restarted their paid search efforts after four years, we gave their account the perfect structure
1 PagesSTRUCTURE SMART FROM THE START When this SaaS firm restarted their paid search efforts after four years, we gave their account the perfect structure CLIENT ? SaaS firm specializing in HR & learning management s y s tems ? C omple x sales pr ocess CHALLENGE ? Initial paid sear ch r esults w er e so disappointing that the y comple tely suspended paid sear ch f or f our y ear s SOLUTION ? S truc tur e account f or e fficiency , fle xibilit y and quick lead gener ation fr om the s tar t OUTCOMES 389 LEADS COST PER LEAD 17% BELOW LIMIT FIRST 4 MONTHS NEXT 3 MONTHS (un)Common Logic solves the hard problems in digital marketing by using data to uncover surprising details, then using human intelligence to leverage that information for uncommon results. Visit www.uncommonl
