The brief 1 How We Boosted Organic Traffic & Revenue for Official Gatwick Parking The brief 2 The brief The brief 3 The brief Gatwick Parking came to us with a unique challenge: help the brand gain visibility and traffic from a key competitor – themselves. Due to the authority of the official airport site, Gatwick Parking was struggling to rank for crucial terms. Our brief was to: • Improve Gatwick Parking’s visibility by boosting rankings for key terms • Increase organic traffic to the site • Increase revenue from organic channels Crucially, we needed to do the above without creating content that deviated from the brand’s core intent; the focus had to be on parking, not holidays. The brief 4 The approach The approach 5 The approach Gatwick Parking needed help improving

Join for free to read