Lighting the Way with Data: How Elektro-Material Doubled Digital Sales “ We’ve doubled our sales through new digital channels in the past two years, and Informatica MDM – Product 360 played a big role in driving that achievement. We can be certain customers have all the information they need to make a confident purchase.” Frank Schmäh, Head of Product Data Center, Elektro-Material Goals Solution Results Offer customers rich product information through any channel, thereby increasing sales and ability to compete with improved B2C shopping experiences Replace legacy product information management system with Informatica MDM – Product 360 Doubled digital channel sales volume in just two years by providing customers with complete and accurate sets of product attributes and ima

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