How we more-than-doubled the leads for a SaaS company (with images of the winning pages) Last updated: June 2018 Earth Class Mail is the world’s leading mail-digitization service. It allows people to receive their paper mail electronically. The customer’s paper mail is sent directly to Earth Class Mail, which receives and scans it. The customers can then read and manage all of their mail from any device, wherever they are in the world. In July 2015, Earth Class Mail was acquired by Xenon Ventures, a leading investor in SaaS businesses. Xenon had ambitious goals to grow Earth Class Mail to its full potential. Which is why Conversion Rate Experts were brought in. This article describes the progress we’ve made so far. Phase I: Analyzing the business and identifying opportunities The mo

Join for free to read