How we got a 157% increase for one of the world’s leading digital marketing teams Last updated: January 2018Tree testing revealed an opportunity for optimizing Smart Insights' navigation. When we did, paid memberships increased by 75%. The challenge We’ve grown many sophisticated publishing companies, including GQ, New Yorker, WIRED and Glamour. But could we grow Smart Insights, run by one of the world’s leading digital marketing teams? (We wonder whether the title of this page gives away the answer to that question.) Conversion rate is the lifeblood of our business ... there’s a lot of competition.”—Dr. Dave Chaffey, CEO and co-founder of Smart Insights Smart Insights is a leading publisher and consultancy that provides guides, e- books and training to help businesses succeed onlin

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