How we made an extra £14 million a year for a travel company Sunshine.co.uk is a UK-based travel agency that offers cheap vacations. Within six months of working with Conversion Rate Experts, its conversion rate almost doubled. This was achieved despite the fact that the rest of the UK travel industry was in crisis; the country was in the grips of a recession, airlines were collapsing, and the number of vacations booked was falling at its highest rate ever. In fact, during this period, the travel industry lost over £2.1 billion in profit. So, during this tough time, how did sunshine.co.uk double its revenue? Conversion rate optimization, of course. (You had guessed that already, hadn’t you?) In this article, we’ll show you how we did it. If you’d like to hear the sunshine.co.uk tea

Join for free to read