How we helped IDG achieve record Black Friday traffic
How we helped IDG achieve record Black Friday traffic
9 PagesHow we helped IDG achieve record Black Friday trafficThe brief 2 The brief The brief 3 The brief Increase organic website traffic in the Black Friday period IDG’s two largest publications – PC Advisor and MacWorld – organically attract millions of visitors in the Black Friday period, resulting in increased advertising and affiliate sales revenue. In the run-up to Black Friday 2016, IDG asked us to provide recommendations to increase this traffic even further. From the client “Even when the subject matter gets very technical you don't feel bewildered or left behind. It’s great advice has been invaluable in helping IDG grow its traffic and its editorial strategy to become a market leader in its field. We would, and have many times, recommended RocketMill as a superb busin
