888.603.7337 EXECUTIVE SUMMARY As a direct-response marketing pioneer, Guthy | Renker has had a long history of success in growing brands by investing in high-profile outbound marketing strategies, most notably for the Proactiv acne care product line. As the years progressed, the target audience’s consumption and purchase behaviors moved away from traditional channels. Guthy | Renker soon realized that online share of voice for the Proac

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