Why Adform: With the deprecation of the third-party cookie in Chrome in sight, following the suit of Safari and Firefox, existing Adform customer Mercedes-Benz Norway was looking to run a campaign exclusively using first-party IDs. Adform’s First Party Now initiative – comprising Adform FLOW augmented with ID Fusion – offered an established, market- ready ecosystem. Challenges: Working with Starcom Norway, Mercedes-Benz Norway’s goal was to find a way to maximize response rates without the need for third-party cookies. To achieve this, they decided to test the performance of a first-party ID resolution campaign. However, they needed an end-to-end solution which was not merely free from third-party cookies, but was already in place with both publishers and advertisers. Solution: Togeth

Join for free to read