Why Adform: As an existing Ad Server and DSP customer, BMW wanted to harness Adform’s programmatic Digital-Out- Of-Home (DOOH) capabilities to maximize brand awareness. The global car brand also wanted to increase visits to a web page showcasing the new BMW 4 Series. Adform’s cross-media capabilities make it possible to employ multiple channels in synergy for maximum impact. Challenges: While DOOH presents a fantastic opportunity to deliver greater awareness at locations with a high footfall, BMW wanted to see how this awareness translated into website visits. Solution: The BMW campaign used DOOH in conjunction with the hyperlocal geo-fencing capability in Adform FLOW. Not only did this create awareness by having BMW 4 Series video ads displayed across multiple prime locations in Sou

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