Who is Adform? Adform develops software that automates the intricate buying and selling processes of digital advertising. Founded in 2002 in Copenhagen, Denmark, Adform employs some 700 people, who serve more than 30,000 global clients from 25 international offices, supported by eight data centers worldwide. Omnichannel complexity For advertisers, the days of simple billboards and TV shows have long gone, replaced by complex omnichannel, highly targeted cam- paigns, known as ‘programmatic’ advertising. As consumers view web pages, social media, video channels and more, programmatic cam- paigns deliver relevant advertisements at the individual consumer level in real time. The mil- lions of buyer and seller transactions that this process generates can only be managed by automati

Join for free to read