Why Adform: Vodafone CZ has benefitted from a long-standing relationship with Adform. As a powerful player in the digital marketing ecosystem, Adform’s unique enterprise solution continued to provide Vodafone with incremental control and cost-effective solutions. Challenges: With recent advancements in AI technology, including machine learning capabilities, Vodafone CZ was looking for a way to leverage the benefits of AI in their digital advertising efforts. The goals were to maximize performance, minimize ad waste, and address users that were more likely to convert into customers. Solution: Adform’s Augmented Intelligence represents a human-centric view of AI, where machine learning does the heavy lifting and yet advertisers remain firmly in the driving seat. Adform’s Cost per Acqu

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