CASE STUDY Viewbix How Viewbix uses Snowplow to drive customer insight into campaign effectiveness for their cutting-edge video ad campaigns“When we can show a customer that 95% of actions taken during a video happen between 0:30 and 0:35 seconds in, we have provided amazing value. The customer can in turn look at his video and learn what messaging is working, what isn’t, and make needed changes. We use analytics to show that small changes can drive significant increase in KPIs.” Dani Waxman, Product Manager, ViewbixViewbix is a pioneer of interactive video adverts. Their platform makes it easy for brands to build rich, interactive video ad units. Instead of delivering video ads that users can only watch and click on, brands can offer consumers the chance to engage directly

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