How Picnic uses Snowplow to track users’ in-app behaviour and decide which new product features to roll out
How Picnic uses Snowplow to track users’ in-app behaviour and decide which new product features to roll out
13 PagesCASE STUDY Picnic How Picnic uses Snowplow to track users’ in-app behaviour and decide which new product features to roll out“The Snowplow framework has become an important data analytics tool, indispensable in understanding the Picnic app usage and allowing us to focus on the most impactful features” Dimitar Nedev, Data Infrastructure Lead, PicnicPicnic is the world’s fastest growing online supermarket that makes grocery shopping simple, fun and affordable for everyone. They launched in 2015 after building the platform in stealth-mode with 30 engineers. Then things came quickly together: 2015 Challenger award, 2016 Best startup award, 2017 Most innovative company award. They started as a mobile-first venture and are now transitioning to an AI-first company, where all innovati
