JustWatch How JustWatch uses Snowplow data to build a differentiated service for advertising movies and drive spectacular growth. CASE STUDY“Snowplow provides rich, granular data that enabled us to build a sophisticated audience intelligence and double the efficiency of trailer advertising campaigns for our clients compared to the industry average” Dominik Raute, Co-Founder & CTO, JustWatchA data-driven company JustWatch is a new kind of AdTech company that enables movie studios and Video on Demand providers to advertise their movies to people who want to watch it: creating advertising that is effective for the advertiser and enjoyable for the consumer. They use data to build highly targeted, actionable segments that advertisers can reach, predominantly on YouTube and Facebook. I

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