GOUSTO CASE STUDY Omnichannel marketing analytics for subscription businesses. How Gousto used data to boost growth.Gousto takes the stress out of grocery shopping and meal planning so people can have access to good food whether they’re cooking for a family, short on time, or looking to try something new. Each week, subscribers choose the meals that will come in their next box from Gousto’s expansive recipe library. Gousto was growing rapidly, doubling in size each year; they needed powerful, advanced analytics that provided highly detailed data in order to identify and then act on their most effective drivers of growth. Introducing Gousto: UK-based meal delivery service !2 CASE STUDY |Gousto needs to optimize their marketing spend across all of the different platforms, chan

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