Halian, with 27 years in talent acquisition, sought to attract highly skilled talent in a rapidly evolving global market. The company partnered with LinkedIn to enhance brand awareness and improve hiring through a targeted content strategy. Utilizing tools like LinkedIn Recruiter, Job Slots, and Career Pages, Halian increased job visibility, company page views, and engagement. Their "one-in-four" content formula showcased company culture alongside job posts. As a result, Halian saw a 210% rise in page views and a 225% increase in followers. LinkedIn influenced 78% of hires, improving time-to-hire and application rates significantly.

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