UCB, a global biopharmaceutical company, leveraged LinkedIn to enhance its talent acquisition strategy, particularly in unfamiliar markets. UCB aimed to recruit purpose-driven talent, favoring capabilities over experience. By utilizing LinkedIn's Talent Solutions, including Talent Insights and Recruiter, UCB identified over 2,000 potential candidates for specialized roles, far exceeding expectations. With 83% of its career site traffic from LinkedIn, UCB positioned itself as an employer of choice. The platform helped UCB refine its market understanding and streamline recruitment, allowing recruiters to focus on finding candidates with the right cultural fit.

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