Healthgrades Patient Direct Connect® paired with SEM campaigns target two independent audiences to double patient acquisition.
Healthgrades Patient Direct Connect® paired with SEM campaigns target two independent audiences to double patient acquisition.
4 PagesCASE STUDY Double your patient acquisition SUMMARY Healthgrades Patient Direct Connect ® (PDC) and search engine marketing (SEM) both target consumers who are actively shopping for healthcare. Augusta University Health, a non-profit healthcare network based in Augusta, GA, performed a study to measure the overlap in Healthgrades PDC and SEM audiences — and determine how valuable Healthgrades PDC was as a tool of conversion. SITUATION Augusta University Health is a world-class healthcare network that offers the most comprehensive primary, specialty, and subspecialty care in the region. It provides skilled, compassionate care to its patients, conducts leading-edge clinical research, and fosters the medical education and training of tomorrow’s healthcare practitioners. Augusta Uni
