The 2021 Patient Access Journey Report by Kyruus surveyed 1,000 healthcare consumers, revealing significant insights into how patients seek and access healthcare in a digitally-driven environment. Key findings include the pivotal role of online research and healthcare organizations' websites in patients' search for care providers and services, with a notable increase in the use of health plan websites for verifying in-network providers. Consumers prioritize insurance acceptance, clinical expertise, and appointment availability when selecting providers. A shift towards digital booking preferences is evident, underscoring the importance of offering a quality digital experience that includes comprehensive information, intuitive navigation, and inclusive design.

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