X Entertainment Case Study Driving Tune-in2 Driving Tune-In with TV Viewership Data Alphonso and Tremor Video DSP worked with a major cable network to drive tune-in to a major science fiction TV series during a post-premiere lapse in viewership. Viewership for the sci-fi show had already dropped by 33 percent by episode three of a new season. The network wanted to retain viewership for the duration of the season, in addition to adding new viewers. Viewership index is relative to Episode with the highest audience Source : Alphonso TV Audience data 11th Apr 2018 to 9th May 2018 3 100.00% 82.70% 67.40% 09:00:00 PM 09:00:00 PM 09:00:00 PM 22-Apr-18 29-Apr-18 6-May-18 1 2 3 Audience size % Episodes Viewership index by episodes - [Live] The Challenge 1 2 3Target Audience Network Viewe

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