Super Bowl 2018 Ad Attribution Reports: TV Tune-InX The Tonight Show with Jimmy Fallon : Live from the Super Bowl Tune in StudySuper Bowl Tune-in Study 3 The Tonight Show with Jimmy Fallon Tune-in : Summary 12% 94% Tune-in Tune-in The Tonight Show with Jimmy Fallon Show 94% of The Tonight Show with Jimmy Fallon viewers also watched Super Bowl LII 4th Feb Super Bowl LII Viewers 4th Feb Source : Alphonso TV Audience data 4th Feb 13% 70% Tune-in Tune-in The Tonight Show with Jimmy Fallon Show 4th Feb The Tonight Show with Jimmy Fallon TV Ad Viewers 4th Feb 70% of The Tonight Show with Jimmy Fallon viewers were exposed to The Tonight Show with Jimmy Fallon TV ad spots before tuning in to the showSuper Bowl Tune-in Study TV viewers who were exposed to The Tonight Show with Jimmy Fallon TV

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