Why Adform: Sunpet are among Turkey’s biggest oil companies. With gas stations located primarily in rural areas, the company were drawn to the Adform DMPs capacity to address niche audiences through it’s many inte- grated data partners. With Adform, Sunpet could ensure their unique audience requirements were met. Challenges: Sunpet needed to launch a brand campaign that contained videos which addressed three different types of audiences: farmers, lorry drivers, and general car owners. With rival solutions, finding a rural audience online had proven to be difficult, especially considering only 23% of the Turkish population lived outside cities. Solution: Adform’s DMP Audience Marketplace enabled Sunpet to access audience segments based on factors such as ‘neighbourhood type’ as well

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