How Capella Hotels & Resorts Boost Bookings with Omnichannel UGC 6 MIN READ | PUBLISHED: JANUARY 20, 2021 | TRAVEL Results with Stackla-powered omnichannel UGC: 4,000+ rights-approved authentic assets 4.5x increase in Family Package revenue YoY 40% increase in online revenue for Capella Hotels & Resorts Capella Hotels and Resorts is a luxury hotel and hospitality group, boasting eight properties across Asia and Europe designed by world-renowned architects. Known for its highly personalized service, Capella sought to create just as intimate experiences for their guests online as they do in person. To do so, Capella’s Corporate Director of eCommerce & Digital Marketing, Terence Wu, recognized that leveraging user-generated content (UGC) would be the perfect way to engage guests while craing

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