Employee-Generated Content: How Signify Aracts New Talent and Engages a Global Workforce with EGC 10 MIN READ | PUBLISHED: JUNE 28, 2021 | OTHER When people look for jobs, a key thing they want to know is what actually goes on in the daily life of an employee at a specific company. However, this can be hard for employers to communicate eectively. Employee-generated content (EGC) has emerged as an authentic and impactful way to do just that. Signify, the world’s leading lighting company formerly known as Philips Lighting, wanted to raise awareness for its new brand name so it could continue to aract top talent. Understanding the value of EGC, Signify decided leveraging the content created by its current employees would be the best way to do this. Using Stackla, Signify was able to create

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