CASE STUDY: HOW TRIDENT LEVERAGED MICRO- AND MACRO- INFLUENCERS ACROSS TIKTOK AND INSTAGRAM7.5% AVERAGE ENGAGEMENT RATE 7 TIKTOK VIDEOS 95.8K TOTAL ENGAGEMENTS 1.3M TOTAL IMPRESSIONS So fresh and so clean. TRIDENT gum, a division of Mondelez International, was ready for a new influencer marketing campaign. Here’s how the Mavrck team, Mondelez International, and their agency partner, Phoenix Creative, made it happen. THE CHALLENGE: By leveraging creators, Mondelez International was ready to upgrade its marketing mix to support its TRIDENT gum products that are carried in 7Eleven stores. Phoenix Creative was tasked with creating a campaign to drive impressions, generate clicks to the online 7Eleven Store Locator, plus drive TRIDENT Pocket Packs purchases. To accomplish this, Phoenix Creativ

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