Case Study

How Bounty created, curated, and syndicated customer advocates’ product reviews

How Bounty created, curated, and syndicated customer advocates’ product reviews

Pages 6 Pages

Bounty How Bounty created, curated, and syndicated customer advocates’ product reviewsDrive organic reviews for Bounty products to maintain competitive market advantage and share-of-voice lead among target demographic.Discover & activate Bounty’s relevant micro-influencers to generate organic, non-incentivized product reviews and syndicate via Bazaarvoice network. When it comes to influencing social, smartphone savvy shoppers, online reviews have never been more impactful in driving purchase intent when and where shoppers consume content. Bounty leveraged Mavrck’s integration with Bazaarvoice Conversations to create, curate, and syndicate customer advocates’ product reviews across target e-commerce destinations. In doing so, Bounty captured influential customers’ brand experienc

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