HOW AMERICAN GIRL CREATORS PROMOTED ITS CULTURAL CELEBRATIONS COLLECTION
HOW AMERICAN GIRL CREATORS PROMOTED ITS CULTURAL CELEBRATIONS COLLECTION
4 PagesCASE STUDY: HOW AMERICAN GIRL CREATORS PROMOTED ITS CULTURAL CELEBRATIONS COLLECTION368.9K TOTAL IMPRESSIONS 27.7K TOTAL ENGAGEMENTS 7.5% AVERAGE ENGAGEMENT RATE 20 CREATORS ACTIVATED 123 TOTAL PIECES OF CONTENT THE CHALLENGE: The iconic dolls, accessories, and stories from American Girl® embody a spirit of adventure, imagination, and childhood. AG's 2021 Cultural Celebrations campaign aimed to take all the uniqueness that makes the world special by celebrating a variety of religious and cultural holiday celebrations with its Truly MeTM Doll. To promote its Cultural Celebrations collection and drive traffic to its website, AG leveraged influencers to generate repurposable holiday content using the hashtags #AGCulturalCelebrations and #MyAmericanGirl. The end goal was to encourage purchas
