CASE STUDY: HOW TOTINO'S ACTIVATED TIKTOK CREATORS TO REACH GEN Z GAMERS11.7M TOTAL IMPRESSIONS 538.4K TOTAL ENGAGEMENTS 4.5% AVERAGE ENGAGEMENT RATE 7 CREATORS ACTIVATED 9 TOTAL TIKTOK VIDEOS THE CHALLENGE: The Totino’s brand team had been experiencing challenges in finding a strong cohort of content creators to champion their Totino’s Pizza Rolls. They also wanted to supplement their existing in-house content with more variety from TikTok content creators. To aid their efforts and drive towards their goals, they partnered with the Mavrck team and utilized our platform to launch their campaign. Totino’s wanted to increase their reach and relevance among gamers, and Gen Z overall, so they decided to take a new approach with the end goal of driving product sales and becoming “the official

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