Vonage utilized RightLeads and Nexsales to optimize its Account-Based Marketing (ABM) strategy, focusing on identifying and activating high-intent accounts. By leveraging AI, intent scoring tools like 6Sense, and data enrichment processes, Vonage re-engaged closed-lost opportunities, optimized outreach sequences, and improved TAM lead identification. The solution enhanced lead allocation and enabled BDRs to target high-quality accounts efficiently. Results included a 3x increase in activated GTM data, 4x increase in TAM leads, and significant improvements in outreach response rates, driving productivity and pipeline growth.

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