Case Study
How Charmin identified and activated relevant brand advocates and loyalists to drive reviews
Charmin How Charmin identified and activated relevant brand advocates and loyalists to drive reviews1. Create branded content in the social feeds of Facebook, Instagram, Twitter and Pinterest 2. Amplify branded content in the social feeds of Facebook, Instagram, Twitter and Pinterest 3. Submit product ratings and reviews that get displayed across retail partner websites via our Bazaarvoice and submit surveys to enhance market research and customer segmentation The Mavrck platform was deployed as standalone microsites across several P&G brands. Mavrck is also a registered affiliate of P&G retail partners like Amazon, Target and Walmart. This enables the platform to measure e-commerce sales driven via content created by micro-influencers, advocates, referrers and loyalists.The Resul