Six ways to turn buyer insights into revenue with the Outreach and 6sense integrationWhen reps are overloaded with non-selling tasks or insufficient pipeline coverage, sales teams experience quota shortfalls and high turnover rates. On top of that, there’s constant pressure on sales and marketing to stay aligned. To meet revenue goals, sellers need to better decipher buyer engagement signals from prospects, increase efficiency and effectiveness, and bridge communication with marketing to close the Sales Execution Gap – the crucial gap between the potential revenue of an organization and the actual revenue it achieves. While sales and marketing have long relied on intent data to unlock consumer behavior insights (via activities that indicate interest in a product, like downloading

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