Case Study

How The AppNexus Programmable Platform Supercharged Greenhouse Group's Performance for American Express

How The AppNexus Programmable Platform Supercharged Greenhouse Group's Performance for American Express

Pages 3 Pages

Case Study: AppNexus + Greenhouse Group | Powered by AppNexus | sales@appnexus.com | www.appnexus.com | ©2017 AppNexus Inc. All Rights Reserved. THE CHALLENGE Greenhouse Group Wanted To Increase ROI While Decreasing Trading Time Greenhouse Group is the umbrella organization for five innovative, trend-setting digital marketing companies: Blue Mango Interactive, Blossom, Fresh Fruit Digital, LemonPI and Pubnxt. Together, these agencies employ more than 325 dedicated experts, who work tirelessly to deliver successful campaigns through a blend of creativity, technology and data science. Above all else, Greenhouse Group is committed to doing everything in its power to maximize results for its clients. While the organization’s campaign managers were already generating stro

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