AppNexus + Bannerconnect
AppNexus + Bannerconnect
3 PagesPowered by AppNexus | info@appnexus.com | www.appnexus.com | ©2015 AppNexus Inc. All Rights Reserved. CASE STUDY — BANNERCONNECT 01 AppNexus + Ba nnerconnect 01 THE CHALLENGE For Bannerconnect, executing sophisticated segmentation strategies often leads to complexity in one of two ways: buyers either need to juggle multiple micro-targeted campaigns themselves, or they must work with an array ad tech partners in order to achieve their goals. Bannerconnect sought a more cost-effective way to employ highly sophisticated targeting and bidding techniques in order to achieve its automotive brand client’s direct response campaign objectives. Bannerconnect also wanted to avoid working with a “black box” bidder, which lacks transparency and doesn’t allow clients to exert cont
