Powered by AppNexus | sales@appnexus.com | www.appnexus.com | ©2018 AppNexus Inc. All Rights Reserved. THE CHALLENGE Drive Higher-Value Bookings For An Airline Client Using Proprietary Data MiQ is an independent marketing intelligence company that uses data, machine learning and human ingenuity to help clients win. MiQ differentiates by processing large quantities of data to equip its clients with granular insights into how they can improve marketing performance. However, in order to maximize outcomes, MiQ needs access to a customizable media-buying platform that can put its data and insights into action. For example, one of MiQ’s airline clients recently found itself in need of a better solution. The company’s digital marketing strategy was effective at driving custome

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