Powered by AppNexus | sales@appnexus.com | www.appnexus.com | ©2018 AppNexus Inc. All Rights Reserved. CHALLENGE In today’s always-on world, advertisers demand complete transparency into their programmatic ads – how they’re performing, who’s viewing them, and what happens after a user clicks. This need for end-to-end measurability has led many advertisers to scale the walled gardens of social media giants, overlooking the promise and audience diversity of the open internet for fear of sacrificing campaign ROI. Additionally, buyers across the industry have faced huge challenges in their attempts to run high-viewability campaigns, as publishers continue to sell on basic impressions. Operam is a multichannel programmatic advertising buyer that believes in the power of the

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