Case Study

AppNexus + Scibids

AppNexus + Scibids

Pages 3 Pages

Powered by AppNexus | sales@appnexus.com | www.appnexus.com | ©2018 AppNexus Inc. All Rights Reserved. THE CHALLENGE To Achieve Better Results for Their Client, Scibids Needed an Independent, Premium Video Marketplace and a Brand Safe Platform to Execute its Sophisticated Buying Algorithms Scibids is a French machine learning company that builds custom buying algorithms with the AppNexus Programmable Bidder on behalf of its media trader clients. Through the power of data science and artificial intelligence, these complex algorithms identify the context that is most suitable and valuable to any given campaign, empowering buyers to maximize their digital performance. Last year, one of Scibids’ display clients asked the firm to help with its online video buying. As an onl

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