OBJECTIVES The sheer amount of data that is processed on AppNexus’s infrastructure creates serious performance challenges. Getting real-time insight into the actual client experience is the key to detecting and overcoming these performance obstacles. However, given the complexity of modern IT architecture, as well as AppNexus’s global footprint, they needed a digital experience monitoring platform that can provide them with real-time performance data from both the network and application levels, as well as context for internet performance on a global level to quickly identify and isolate issues between the internet and their applications. Additionally, given their global service offering, AppNexus must utilize content delivery networks around the world as proxy locations from which to

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