Affiliate marketing partnerships vary widely, including content affiliates who create valuable product-related content; coupon and deal affiliates offering discounts; loyalty and cashback affiliates rewarding shoppers; influencer networks; lead generation partners; email/newsletter affiliates; mass media; mobile affiliates; brand-to-brand partnerships; and technology affiliates. Each type serves different goals, from driving traffic and conversions to building brand awareness and customer loyalty. Successful affiliate strategies require tailored partner selection, clear goals, and compensation models aligned with business objectives, ensuring mutually beneficial growth and engagement.

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