presents: How Simple Changes Increased Registration Conversion Rate by 53% a digital marketing case studyThe Company Type Physician Certification Case Study Content User Experience Content Marketing Conversion Optimization The Situation The American Registry of Diagnostic Medical Sonography (ARDMS) knows that one of the best ways to increase revenue from exam registrations is to offer free practice tests. That’s because, as a credentialing committee for medical professionals, ARDMS is working with well-educated overachievers. Their audience is hungry to study, learn, and gain the confidence to pass with flying colors. Naturally, signing up for a free practice exam is a great way segway to the paid ARDMS certification. While vouchers for free practice exams were performing well with

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