eCommerce Case Study – How EzPacking Increased Their Conversion Rate By 22,5% Posted on May 23, 2017 by Kata Gazso The very ?rst stages in a life of an e-commerce store, are crucial as they determine the future success of the online business. Therefore, the proper way is to nurture the new visitors who ?nd their way to a site, which by the end improves the chances of the ?rst conversions signi?cantly. However, it is not easy to identify the best method to engage the new audience, since those visitors may not trust the site enough to initiate buying straight away. OptiMonk has been designed with an idea in mind to engage the visitors regardless of the site’s life stage. It gives a chance to segment the visitors based on their needs and behavior to broadcast the most relevant message to them

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