Presents: How Multi-Channel Marketing Cut Lead Cost By 77% A digital marketing case studyThe Company Type B2B SaaS/Software Website https://www.velaro.com/ Case Study Content Marketing Strategy SEO/Content Marketing PPC Marketing Conversion Rate Optimization Introduction Our client, a Maryland-based provider of hosted live chat software, was growing thanks to their high-quality product, but it wasn’t enough. Velaro knew online advertising could be profitable. The leadership also knew the leverage that comes from a cohesive internet marketing strategy. The thing was, their online presence wasn’t even close to where it needed to be and they knew it. They knew their current advertising efforts were unprofitable, but couldn’t figure out how or why. They were also unsatisfied with the loo

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