How a Recipe Book Company Lowered Cost Per Lead By 37% a ppc case studyIntroduction Cookbook Publishers, a custom recipe book company, needed to expand revenue from high- volume, enterprise sales to complement its consumer-oriented market share. Traditionally, requests for consumer orders were in high demand, but these requests often did not lead to sales. And enterprise leads were hard to come by. Purchase intent from search traffic varied greatly which impacted lead quality negatively and made ad targeting challenging to refine. Nonetheless, they knew paid search advertising could prove to be a valuable tool, so they enlisted the expertise of WebMechanix. Together, we pioneered a unique but straightforward strategy that started landing bigger deals within a month. Cookbo

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