How selecting channels based on audience alignment brought in more leads, higher CVR and lower CPL
How selecting channels based on audience alignment brought in more leads, higher CVR and lower CPL
1 PagesHOMING IN ON CHANNELS How selecting channels based on audience alignment brought in more leads, higher CVR and lower CPL CLIENT ? T e x as de v eloper specializing in land f or cus tom home building, plus a de v elopment o f pr e -built homes CHALLENGE ? Had managed their o wn paid sear ch accounts , but f ound the r esults w er en ’ t w or th the time, mone y , or e ff or t SOLUTION ? Rebuilt paid sear ch accounts f or maximum e ff ec tiv eness and e fficiency BING VS. GOOGLE: ONE-YEAR TOTALS Lik e many companies , our client w as using Bing in addition to Google, but concentr ating mos t o f their spend on Google. Ho w e v er , because w e under s tood our client ’ s business , cus tomer s , and goals , w e r ealiz ed that Bing had a much higher pr opor tion o f the compan
