By David Rodnitzky, CEO T op vs. Side AdWords Optimization - Higher CVR, Lower CPA2 Top vs. Side AdWords Optimization - Higher CVR, Lower CPA Client: An online-based education service. Hypothesis: Downstream conversions (in this case, Lessons) can be grown effi- ciently by improving our ad position on Desktop/Tablet through more aggressive bidding. Methodology: 1) Selected highest-volume, highest-converting AdWords search campaign (

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