How our (un)Common focus on optimization and detail saved a fintech client more than $600K in ad spend
How our (un)Common focus on optimization and detail saved a fintech client more than $600K in ad spend
1 PagesHIGHER QUALITY, HIGHER ROAS How our (un)Common focus on optimization and detail saved a fintech client more than $600K in ad spend OUTCOMES CLIENT ? Financial ser vices pr o vider spe- cializing in online bill-paying; 45 biller s nationwide in the ener gy indus tr y CHALLENGE ? Maximizing their R O A S b y impr o ving Qualit y Scor e f or paid sear ch ads , thus r educing ad spend SOLUTION ? C ons tant tes ting, op timizing, and r e -tes ting o f ad cop y , k e yw or d matches , and landing pages HOW QUALITY SCORE WORKS One o f ten- o v erlook ed aspec t o f paid sear ch is Qualit y Scor e, the numeric v alue a sear ch engine assigns to a k e yw or d based on ho w w ell a client ’ s ads bidding on that k e yw or d adher e to bes t pr ac tices . F or all thr ee major sear
