MAR K ETI NG ZoomInfo Sees 17% Higher Conversion Rate and 27% Lower CPL With G2 May 31, 2023 by Katelyn Silva Top SaaS marketers know that in order to produce leads that convert to closed-won deals, it’s critical to connect with buyers at the right time. Only 5% of buyers are in-market at any given time – so how do you uncover those leads, target them, and craft relevant campaigns just for them? If you’re like ZoomInfo, you’ll pair G2 Buyer Intent with ZoomInfo data to focus on the highest propensity in-market buyers. IN THIS POST G2 Buyer Intent works G2’s integration with ZoomInfo leads to better outcomes Layering G2 Buyer Intent data allows ZoomInfo to secure higher quality, but less expensive, leads SHARE Your best customers are waiting. Reveal which buyers are out in the wild lookin

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