How RADIO.COM used social listening to crown the #ArtistOfTheSummer Every year, the debate over who’s the artist of the summer is contentious and artists’ ride-or-die fans happily join the conversation. This year, ?96.5 (WTDY-FM) Philadelphia ?, a RADIO.COM pop radio station that’s part of the massive Entercom brand, launched a competitive voting poll so fans could crown a decisive winner. Sprout Social | www,sproutsocial.com | 1.866.878.3231 ?1 17 million engagements in two months 168,000 new Twitter followers in two months Online fandoms are notorious for being extremely impassioned groups, and on social media that passion often translates to engagements. When WTDY-FM Philadelphia announced the contest using the hashtag #ArtistOfTheSummer,

Join for free to read